In order to know how one should market itself in football, one must understand what football is about in the first place. Football is popular and the most enjoyed ball game in Estonia! Football combines art, active pastime, communication, show, and top sport!

As a result of successful marketing, Nõmme Kalju wants to bring new sponsor money to football and demonstrate to the other major football clubs of Estonia how to bring very diverse and new target groups to football stadiums, while also taking football to people who have not been interested in the game so far. Nõmme Kalju has formed a clear image of football as a game suitable to Estonians. By bringing foreign players (from Brazil, Japan, Ivory Coast, etc.) to the team, Kalju also introduces a new international dimension to Estonian football.

Ask for co-operation possibilities with Nõmme Kalju!

Nõmme Kalju marketing director: Helen Mahmastol / helen@jkkalju.ee

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