Football is cool and the most popular ballgame in Estonia! Football is art, a vigorous activity, communication, show and a first-class sport! Estonian football is the best example of integration in our country! Sport is all-powerful!

As a rule, the supporters of first-tier sports attract an elevated level of media attention and exposure for their brands. Using football sponsorship as a positioning tool presents you with a wide-range of opportunities. In football, you will discover an amateur sport, achievement sport, youth sport, top-tier sport and numerous other events. By associating your brand with football, you will find both short and long-term marketing outputs along with interesting target groups!

You can achieve greater short-term exposure for your brand through events (tournaments, competitions, festivals). The Nõmme Kalju first team plays 36 games at the top of the Estonian Meistriliiga during the season (at 18 other home stadiums) throughout Estonia, which are also separate events. In addition, Nõmme Kalju organises at least six large events every year, such as the Kalju Football Festival. In addition, there are international events – UEFA Europa League and the Estonian Cup games. Most of these events reach TV viewers through live broadcasts on TV6 and provide the sponsors with a greater number of contacts. The entire competition carousel lasts for nine months of the year (March through November) and large marketing campaigns accompany each event.

Consistent cooperation is necessary in achieving long-term marketing goals. Top sports role models are inspirational in the promotion of amateur and youth sports, and thereby influence consumer decisions. Young people are provided a goal to aspire to and the motivator for amateur athletes is the knowledge that they participate in the same sport as their football idols.

In addition to the usual outputs, sponsorship of Nõmme Kalju also provides companies with the right to use the top footballers to advertise your goods or brands. The successful use of this opportunity is dependent upon good ideas. Top footballers (idols) can also be successfully used at events intended for your personnel, partners or clients, where autographs are signed and the attendees can talk to the athletes. Sports events always provide good added value in relations with your workers, partners or clients, by providing them with the opportunity to spend a pleasant time together.

A total of about 10,000 children play in youth leagues and, based on the figures, 500 new children start playing football every month – 60% of them in Tallinn. By sponsoring youth, we open a communications door that leads us to their friends, parents, siblings and others. In addition, you make a significant contribution to the development of society.

When making marketing choices, the genius may be hidden in the fact that one direction does not preclude another. Naturally, when making choices, your decisions are based on what the sponsor wants to achieve for your organisation. When weighing marketing goals, it pays to consider whether it’s important to raise awareness of your brand or to transfer positive images.

Nõmme Kalju constantly monitors its outputs and contacts and, twice a year, compiles a thorough media report for the main sponsor.

Market together with Kalju

Nõmme Kalju football club is always ready to work with your marketing units. Know-how, new ideas and the sponsor’s marketing contribution can take the club and your already successful projects to the next level. Nõmme Kalju wants to attract new supporters to football, and together show how to bring very different and new target groups to the stadium, by bringing football to new audiences.

Marketing in Beachsoccer – summer’s best advertising channel

It’s difficult to describe the visitors of Beach Soccer events, but one thing is certain: beach soccer brings together all kinds of people. But everyone has one thing in common- FOOTBALL, BEACH and MUSIC!

Through beach soccer, brand can establish a direct contact with everyone who loves football.

Beach Soccer marketing concept is very easy:

To be where there is a lot of people – in the summer Estonian popular beaches are full of thousands of people.

To offer people what they like and to do it big – Beach soccer has been called “a football highlight show which brings people positive emotions. Beach soccer events are MASSIVE events and will not be unnoticed by any person on the beach.

To spend the whole day with beautiful people – The beach soccer stages are one-day events and offer people excitement for 10 hours in a row. During that time brand is visible to tens of thousands of people.

The role of sports marketing is often underestimated but sports events like beach soccer bring together lots of different people and through this the brand grows its positive image.

Since 2002, when EBSA took its first steps on beach soccer field to 2007, when beach soccer league has become an important part of Estonian football life. Beach Soccer League has grown to be the biggest football event of the Estonian summer.